Genrich Criste
Communications Assistant
Genrich brings Pacoima Beautiful’s story to life through content creation, social media, photography, and graphic design. With a background in journalism and a degree in Public Relations and Marketing from CSUN, he has always been invested in storytelling and enjoys turning ideas into engaging visuals that connect with the community. He approaches his work with curiosity and creativity, aiming to highlight the impact of PB’s programs and the people they serve.
When he’s not behind the camera or crafting posts, you can find Genrich playing PC games, taking dance classes, attending concerts, or exploring new cuisines in Los Angeles — always looking for inspiration and new experiences that fuel his creativity.
